January Edition: The Power Pulse – Advancing Our Commitment to Member-Owners

Greetings, member-owners of Roanoke Cooperative,

As we step into the new year, our commitment to empowering our communities and enhancing your experiences remains firm. I am excited to share the progress and initiatives that will define our journey throughout 2024 and beyond.

Broadband Expansion in Northeastern NC

Our strides in expanding broadband services continue as we focus on ensuring that every member-owner has access to this essential service. Fybe, our broadband subsidiary, is at the forefront of this endeavor. We're making substantial headway, pushing the boundaries to extend this service across our cooperative's footprint.

In line with an aggressive growth strategy, we're investing significantly to bolster and fortify our business. These investments lay the groundwork for pivotal years ahead, namely 2024 and 2025. During this time, expect impactful strides toward securing universal access for all member-owners.

Looking ahead to 2026 and beyond, our projections suggest that the broadband business is paving the way to leverage the benefits of this investment. This progress holds the potential to notably enhance the value proposition for our entire membership.

Electrical Infrastructure Expansion

In tandem with our broadband initiatives, we're also expanding our electrical infrastructure. This year marks a milestone as we add the 13th electrical substation to our system. This expansion is crucial to accommodate anticipated electrical load growth, which presents opportunities for our cooperative and spreads costs more efficiently across the membership.

We recognize the short-term absorption of these investments and operational costs but are confident in the long-term benefits they will yield. Notably, these strategic efforts will play a pivotal role in managing and potentially reducing rising electric costs in the future.

Member-Owner Engagement and Programs

Engaging our member-owners is paramount to our success. In 2024, we will place a heightened emphasis on member-owner participation. We're rolling out targeted programs designed to benefit individuals and, collectively, strengthen our cooperative.

Consider participating in programs such as:

· Upgrade 2 $ave program: Unlock savings by signing up for this exclusive program.

· Smart Home Technology: Embrace energy efficiency with WiFi-enabled thermostats and water heater controls.

· Smart Hub Subscription: Seamlessly manage your utility experience through our new enterprise system.

· EV Home Charging Program: Join us in supporting sustainable transportation by participating in this initiative.

· Time-of-Day Rates: Optimize your energy usage and savings by leveraging our time-of-day rates.

· Fybe Broadband Service: Explore the high-speed internet offerings tailored to our member-owners' needs.

· Participation in the Cooperative’s Legislative Agenda: Engage in shaping our cooperative's legislative priorities and processes.

Your involvement in these programs not only benefits you individually but also contributes to the collective betterment of our cooperative community.

As we embark on this transformative journey, we encourage each of you to actively participate and help us pave the way for a brighter and more connected future.

Thank you for your continued trust and support as we navigate these exciting endeavors together.

Best regards,

Marshall Cherry

President and CEO