Over the past decade, we made some of the most transformative investments in our cooperative’s history.
We built a fiber network where no one else would. We strengthened the backbone of our electric grid. And we changed the way we work—from paper to digital, from reactive to proactive, from isolated systems to integrated ones. These were bold moves—especially for a cooperative serving one of the most rural corners of North Carolina.
But these moves weren’t about catching up. They were about positioning ourselves to lead. Now, we take the next step forward.
This is Connect 2030.
Our Mission
Powering our communities through reliable electricity and next-gen broadband—rooted in service to our Member-Owners.
Our Vision
To lead the transformation of rural communities into thriving hubs of reliable energy, digital opportunity, and lasting cooperative trust.
Our Tagline
Connecting People, Places, and Possibilities — Today, Tomorrow, Together
Our Strategic Plan
We will equip and inspire our team to build smarter, more resilient systems to sustain affordable member-owned value while connecting people, places, and possibilities to empower our communities through Connect 2030.
What started with a bold commitment to connect our communities—electrically and digitally—has turned into one of the most comprehensive transformations in our history.
We didn’t wait for the market to come to us. We invested in fiber. We modernized our substations. We launched new data systems and strengthened our people. All of this has laid the groundwork for what comes next.
We’re not here to maintain. We’re here to lead.
The world is moving fast—electrification, digital access, distributed energy, workforce shifts. Rural regions like ours often get left behind. But not this time.
Connect 2030 is our call to leadership. It’s our roadmap to deliver on the promise we’ve built over the past ten years—and to extend that promise further than ever before.
Digital Empowerment for All
We’re committed to fast, reliable internet in every home. That’s not just about speed. It’s about equity. Access to online learning. Access to telehealth. Remote work. Small business growth. And future jobs that haven’t even been imagined yet. This is how we close the opportunity gap.
Evolving Our Energy Network
We’re building a smarter grid—automated, intelligent, resilient. A system that can predict problems, shorten outages, and support tomorrow’s energy needs: EVs, solar, batteries, and beyond. We are doing the work now that will save time, cost, and energy tomorrow.
Rural Economic Transformation
We see infrastructure as a catalyst. Broadband and power open doors—for farmers, entrepreneurs, students, and families. With strong infrastructure and the right partners, we can grow the kinds of communities that attract investment and give people a reason to stay, build, and lead right here.
Member-Owners
Everything we do starts with our member-owners. We are committed to enhancing the member experience, protecting reliability, and expanding Fybe broadband. We are working to connect more homes, more businesses, and more opportunities. This is how we connect people, places, and possibilities.
Financial
We are working to sustain affordable member-owned value. One of our North Star goals is to reduce the share of fixed costs that our members carry in their electric bills. That means focusing on strategic growth—especially through new commercial and industrial activity— which can help distribute costs more efficiently across the system. By attracting new load and supporting energy expansion, we strengthen our cooperative’s long-term financial health while keeping affordability front and center.
Business Operations
We are building smarter, more resilient systems. Through automation, data integration, cybersecurity, and grid upgrades, we’re creating a system that works harder and smarter— supporting the reliability, efficiency, and innovation our members deserve.
Team
Our team is our most important asset. We will equip and inspire our team to lead with purpose. From safety to leadership development, from technical skills to strategic thinking—we are preparing the next generation of cooperative leaders who can carry the torch with confidence.
This is not just a strategy. It’s a commitment.
A commitment to serve. To adapt. To lead.
We are Roanoke Cooperative—and Connect 2030 is how we deliver on the promise of community. It’s how we build smarter systems, grow stronger teams, and expand opportunity for every member-owner we serve.
We are connecting people, places, and possibilities—today, tomorrow, together.